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Built for Instagram DMs

Your DMs, answered and qualified while you sleep.

Setterfy talks to your leads, asks the questions you’d ask, and sends the right people to your booking link. You step in only when it matters.

Build your first AI setter in minutes.

Maya Torres@maya.builds · Instagram
In conversation

Lead: Hey! Saw your post about coaching. How does it work?

SetterfyHey Maya, thanks for reaching out! I help busy founders land their first 10 clients. What are you hoping to achieve in the next 90 days?

Lead: Get to my first 10 clients, but I’m not sure I can afford it

SetterfyTotally fair to ask. Most people start with a free intro call so you can see if it’s a fit before spending anything. Want me to send the link?

Lead: Can I talk to a real person first?

Setterfy paused this chat and alerted you. Reply when you’re ready.

AI paused · waiting for youNeeds human
  • 8 stepsto build a setter, no code
  • 24/7 or customwork hours you control
  • Human handoffbuilt in, never an afterthought
  • One inboxfor every lead and conversation

Everything a setter does, handled.

Tell Setterfy how you sell. It follows your voice, your questions, and your rules in every conversation.

  • Sounds like you

    Pick a tone and message length, from professional to casual. Your setter writes the way you would.

  • Qualifies every lead

    Add your questions in order. Setterfy asks them one at a time, then pitches and shares your link.

  • Replies on your schedule

    Reply instantly or with a natural delay. Set work hours by day, and follow-ups go out when leads go quiet.

  • Knows when to stop

    If a lead asks for a person or says something it can’t handle, it pauses and alerts you. You take over, then hand it back.

  • Inbox and lead list

    Search, filter, tag, and track every lead from first message to booked call, all in one place.

  • See what works

    Track conversations, replies, and conversions per setter, so you know exactly what turns DMs into calls.

Live in three steps.

No scripts to write from scratch. Start from a template or build your own.

  1. Step 1

    Build your setter

    Name it, choose its voice, describe your offer, and add your questions, objections, and rules.

  2. Step 2

    Choose what triggers it

    Start a conversation when someone DMs a keyword or comments on your post.

  3. Step 3

    Let it work

    Setterfy handles the chat. You get alerts only when a lead needs you, and bookings land on your calendar link.

Simple pricing.

Pick a plan, switch any time. Every plan includes the inbox, lead list, and human handoff.

  • Starter

    For testing your first setter.

    $47 / month

    • 1 AI setter
    • 500 conversations a month
    • DM and comment triggers
    • Inbox, leads, and tags
    Get started with Starter
  • Most popular

    Growth

    For a steady flow of leads.

    $97 / month

    • 3 AI setters
    • 2,500 conversations a month
    • Follow-up sequences
    • Dashboard and analytics
    • Priority support
    Get started with Growth
  • Scale

    For teams running many offers.

    $197 / month

    • 10 AI setters
    • 10,000 conversations a month
    • Everything in Growth
    • Early access to new features
    Get started with Scale

Questions, answered.

How does Setterfy work?

You build an AI setter in a guided eight-step flow: its voice, your offer, the questions to ask, and your rules. When a lead messages you, Setterfy follows that setup, qualifies them, and shares your booking link.

Which channels does it support?

Setterfy is built for Instagram DMs and comments, with more channels planned.

What if it can’t answer something?

It pauses the conversation and alerts you instead of guessing. You reply yourself, and Setterfy asks whether you want it to take over again.

Can I control what it says?

Yes. You set the tone, the questions, and the rules, and rules always win. You can also write your own answers for common objections like price or timing.

Can I cancel any time?

Yes. Cancel from your billing page whenever you like, and you keep access until the end of your billing period.

Is my data kept private?

Each workspace’s leads and conversations are kept separate from everyone else’s, and only you and your team can see them.

Stop letting good leads go cold.

Build your first AI setter in minutes and let it start the conversations.

Get started